“We cannot solve our problems with the same thinking we used when we created them.”
My approach involves being both a strategist and an implementer. During my 30+ years of leadership in industry, I turned around a number of broken, stalled, or floundering organizations. In my work on boards and with nonprofits, I focus on the big picture while offering practical solutions.
My process is simple:
1. Ask a lot of questions;
2. Take the time to fully assess the situation;
3. Prioritize the goals and activities;
4. Develop the plan before taking action.
I don’t adhere to a “ready, fire, aim” approach.
Marketing and Strategy always begins with building a foundational message around the needs of your prospective customers and not what you want to provide them. For nonprofits this is not so simple. Do we focus on clients? Donors? Volunteers? All of them?
A nonprofit must clearly understand the unique value it brings to the market and then focus its efforts on building and growing that value. Creating this message should be done with insight and integrity and be the foundation for taking your organization to the next level.